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Vilken roll spelar hållbarhet i köpbeteenden?

Christian Muda

Hållbarhet är en hygienfaktor snarare än ett säljargument. Konsumenter vill se konkreta bevis – som certifieringar och klimatpåverkan – i allt från produktbeskrivningar till annonser.

Publicerat den september 4th, 2025 / Kategorier : Digitala köpbeteenden 2025 /

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